Synchronizing Sales and Marketing Productivity to Boost Revenue and Brand Competitiveness

Conference Overview

“64% of marketers think brand building and demand generation are equally important, while 23% think generating demand is more important, and 13% say that brand building is more important.”
Source: Stein Rogan + Partners' "Balancing Brand and Demand" study

"The Quality over Quality Evolution"

In an economy that’s more precarious than ever, there is simply no room to waste time, budget or resources. And there is little that is more wasteful, and frustrating, than chasing down leads that will never be customers. It’s no wonder that generating a high volume of leads has dropped in priority as sales cycles have become longer – lots of poorly qualified leads can bring a sales cycle to a screeching halt. In response, marketers looking to support sales as well as drive revenue by focusing on how to push sales cycle to warp speed and fill the pipeline with well-qualified leads.

IQPC present’s you the opportunity to kick off the 2012 year with those well-qualified leads in your pipeline!

The B2B Demand Generation Conference is one of the 1st impartial conferences in the United States to:

• Put forward practical MROI case studies on how to better align sales and marketing, understand how your business consumers buy, measure beyond the lead, move to revenue performance management [RPM], and more… from a C-Level practitioner speaker faculty
• Equip you with the best practices and knowledge of tools to identify methods for managing earlier stage leads and preparing accordingly
• Welcome you to benchmark competitive demand generation solutions in an unbiased environment

PLUS! Carpe Diem by seizing the opportunity to join our informative pre-conference Demand Generation workshops:

• Workshop A: Get On The Same Page! Bridging the Gap between Marketing and Sales
• Workshop B: Personas: Leveraging Marketing’s Revamped Segmentation Tool to Accelerate Sales & Improve Forecasting

Therefore, join us to become a part of the Quality over Quantity evolution!

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